Business Model
Founded in 1989, Coway is a life-solution company that cares for customers' overall living environment. Through a differentiated business model that combines product rental and professional services, Coway provides green home appliance rental services without the burden of having to purchase the products. In addition, we have established a structure that maintains the value of our products for a long time through our regular care services from professional partners. With these efforts, Coway has accumulated more than 10 million customer accounts both domestically and internationally, sustaining growth by generating stable cash flow.
Sustainable Competitiveness
Coway expands the value of its core competency, 'Care,' by offering products and services in the environmental home appliance sectors: 'Water Care,' 'Air Care,' 'Living Care,' and the BEREX sector 'Sleep & Healing Care.’ We are making our best efforts to ensure that all customers enjoy a safe living environment in terms of water, air, and sleep. This year, with the goal of ‘New Coway Growing Through Innovation,’ we are focusing on increasing our global competitiveness by accelerating our technological competitiveness and customer-centered services to grow beyond Korea and into the global market. In addition, we are strengthening the competitiveness of our products and services by using 'IoCare (Internet of Care)', a personalized solution integrating IT technology, and steadily expanding our customer base through continuous development of rental product lines and global market expansion. With these differentiated innovations, Coway continues to strive towards creating sustainable value and delivering it to stakeholders.
