Coway communicates with customers directly and supports service partners, who provide products and services to customers, for mutual prosperity. Our partners are responsible for increasing brand awareness and value as the first point of contact with customers. We do our best to provide our partners with the best possible support to ensure that they carry out sales activities with pride and provide seamless services to customers.

We operate a systematic training program for our partners to provide customers with professional services. The program consists of technical training, which provides professional knowledge on products and services, and service training, which includes technological and door-to-door sales training. The technical training is designed to enable our partners to gain professional knowledge on Coway products and services and service procedures. The service training helps our partners gain a better understanding of their duties and develop a customer-service mindset. In addition, we provide new partners with a mentoring program to help them perform their job stably and sustain a rewarding partnership with us for a long time.

Coway is striving to create a transparent and robust industrial ecosystem based on mutual trust with suppliers. Company-wide activities to promote mutual prosperity are planned and managed by a dedicated organization (Cost Management Team) under the Business Management Division. We pursue mutual prosperity by 1) fostering a fair trade culture; 2) enhancing competitiveness in production and technology; 3) implementing support programs for mutual growth; 4) promoting mutual prosperity between suppliers; and 5) communicating with suppliers.

Coway is taking various measures to grow together with suppliers. We offer a wide range of programs designed to consolidate our business foundation and infrastructure and support our primary and secondary suppliers.

Coway strives to collect feedback and reflect the voices of its suppliers and pursues open communication to achieve mutual growth. To create a culture of healthy business-to-business relations and practice fair trade, we continuously communicate with our suppliers and discover opportunities for improvement to build an infrastructure that enables us to grow together.

Coway operates an internal unfair trade monitoring system in order to internalize fair trade guidelines. The Subcontract Transaction Review Committee consists of at least three employees, including personnel relevant to subcontracting. The committee holds a fair trade deliberation committee meeting 12 times per year to monitor subcontracting in general, including cost fluctuations.

Coway has formulated four guidelines for mutual prosperity to guarantee the rights and interests of subcontractors and prevent the abuse of superior bargaining positions. We designate a person in charge of fair trade to monitor compliance with the guidelines on a regular basis and take preemptive measures to eliminate unfair trade risks, ultimately promoting greater transparency in our business activities.