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  • Value Creation Story
Value Creation Story
Coway has earned the trust and support of its stakeholders for the value it creates through economic and social performance.
Business Model

Founded in 1989, Coway is a lifestyle service provider that cares about offering healthy everyday lifestyles to customers. We have developed a peerless business model designed to provide customers with rental of eco-friendly home appliances and professional follow-up services without the burden of ownership. We also offer periodic professional maintenance services to extend product value. In doing so, we have accomplished consistent growth, securing over 9.71 million domestic and overseas customers and stable cash flows.

We are committed to increasing the value of ‘Care’ our flagship program, providing various products and services, including ‘Water Care’, ‘Air Care’ and ‘Living Care’ in the Environmental Appliances segment, and ‘Sleep and Healing Care’ in the BEREX segment to ensure that our customers can enjoy a safe and clean living environment with access to clean drinking water and comfortable settings for a good night’s sleep at their homes filled with fresh air. In addition, we have developed the customer-tailored ‘IoCare (Internet of Care)’ program by incorporating IoT to sharpen our competitive edge. We also continue increasing our customer base through extension of the product line and global market. Driven by such peerless innovation, we work hard to consistently create value and increase profits for stakeholders.

Business Value Chain

We do our best to provide life solutions based on customer trust and product innovation to enable our customers enjoy a safe and healthy life anytime and anywhere. To this end, we manage the entire process from the supply of materials and parts to production, sales, disposal, and recycling from the perspective of corporate sustainability to create robust economic, environmental, and social value.

Consolidated Capital Statement

Category

Unit

2022

Financial Capital

Input

Total equity

KRW 100 million

23,119

Total assets

43,650

Output

Sales

KRW 100 million

38,561

Operating profits

6,773

Manufactured Capital

Input

Investment in production facilities

KRW 100 million

140

Procurement of products and raw materials

7,548

Output

Product output1)

Units

28,894,463

Average operation rate2)

%

79.7

Human Capital

Input

Total cost of education and training

KRW 100 million

8.7

Total number of employee education hours3)

Hours

132,229

Output

Productivity per person4)

KRW 1 million/person

591

Intellectual Capital

Input

R&D expenses

KRW 1 million

95,759

R&D personnel

Persons

429

Output

Intellectual property - patents

Cases

2,129

Intellectual property - utility models

41

Intellectual property - trademarks

3,662

Intellectual property - design

1,019

Social Capital

Input

Mutual prosperity fund for suppliers

KRW 1 million

20,000

Technology development support for suppliers

2,006

Supplier welfare

Persons

1,035

Output

Capacity building for suppliers (Training)

Persons

374

Increase of sales for suppliers5)

KRW 1 million

200

Technology development support for suppliers

Cases

561

Beneficiaries of social contribution activities for households in Malaysia

Households

1,006

Natural Capital

Input

Investment in environment6)

KRW 1 million

2,585

Total amount of materials used

Ton

14,906

Total energy consumption

GJ

140,484

Output

Greenhouse gas emissions

tCO₂eq

6,827

Waste recycled

Ton

17,740

  1. Product volume: Product output + filter output
  2. Average operation rate: Actual output/Maximum production capacity X 100
  3. Total hours of employee education: Based on domestic worksites, excluding sales workforce
  4. Productivity per person: Consolidated sales/Number of employees at the end of 2021
  5. Increase of sales for suppliers: Amount of sales expansion in the promotion of management stability base for suppliers, such as localization of procured products
  6. Investment in environment: Green Research and development expenditure not included
Creation of Economic Value

Revenue growth for Coway continued in 2022, achieving KRW 3,856.1 billion in sales, up 5.2% from the previous year (KRW 3,664.3 billion). Operating income was KRW 677.3 billion, up 5.4% year-on-year, and net income was KRW 457.7 billion, down 1.6% from the previous year. The total number of active customer accounts in 2022 was 9.71 million (6.61 million domestic accounts and 3.1 million overseas accounts), an increase of 630,000 accounts year-on-year.

Meanwhile, despite the impact of COVID-19 and the economic downturn, sales in the domestic and overseas environmental appliances segment showed stable growth. Domestic sales of environmental appliances reached a record high of KRW 2,277 billion, up 1.4% from the previous year (2,245.3 billion), while annual sales of overseas subsidiaries reached KRW 1,401.9 billion, up 15.4% year-over-year (1,215.1 billion), due to expansion of sales through new product launches. In particular, we continue to see strong growth in our overseas subsidiaries, with sales from Malaysian subsidiaries increasing 11.4% year-over-year to KRW 1,091.6 billion, and sales from U.S. subsidiaries increasing 17.8% year-over-year to KRW 199.8 billion, the highest ever.

Distribution of Economic Value

Coway created KRW 3,856.1 billion in economic value on a consolidated basis in 2022. Of the created value, KRW 3,155.3 billion was reasonably allocated to stakeholders considering the company's future value and investment efficiency.

Coway will continue to fulfill its social responsibility in line with the company's growth.

Tax Policy

Coway faithfully fulfills its tax reporting and payment obligations based on its reasonable tax strategy. Coway's tax information is disclosed transparently through regular disclosure in the Financial Supervisory Service's disclosure system (http://dart.fss.or.kr/). In the financial statements and notes in the audit report, interested entities can check the criteria for calculation of income tax expenses, deferred income tax assets and liabilities, and the composition and tax rate of income tax expenses, and verify transparency and objectivity through external audits. Not only in South Korea but also overseas, we faithfully fulfill the tax obligations of corporations and contribute to the creation of a virtuous cycle, such as increase in the government's tax revenue, which enables governments to expand and improve public services.

At Coway, we take a proactive approach regarding our response to tax risks by monitoring changes in tax regulations and policies. Risk management is conducted by the Funding Department in accordance with policies approved by the Board of Directors. The Funding Department works closely with the business units of associated companies to identify, evaluate, and offset financial risks. The Board of Directors establishes documented policies on overall risk management as well as specific areas such as foreign exchange risk, interest rate risk, credit risk, use of derivative and non-derivative financial instruments, and investments in excess of liquidity. Meanwhile, we ensure compliance with the National Tax Service's policies on voluntary reporting of international transactions. In particular, we prohibit tax evasion using falsified overseas transactions and offshore tax evasion using tax havens tax havens. Coway has branches and local subsidiaries in Malaysia, USA, and China. In international transactions with overseas subsidiaries, Coway complies with applicable local tax laws and OECD transfer pricing guidelines. Coway fulfills its tax obligations based on local laws.

Coway’s Tax Policy
  • Uphold and observe tax reporting and payment policies.
  • Comply with local tax laws and regulations.
  • Prohibit transfer of value to jurisdictions with a low level of tax burden.
  • Avoid taking advantage of tax structures for the purposes of evasion.
  • Avoid the use of confidential jurisdictions, viz. "tax havens," including previous price.
  • The Board of Directors establishes documented policies on overall risk management, as well as specific areas such as foreign exchange risk, interest rate risk, credit risk, derivative and non-derivative financial instruments, and investments in excess of liquidity.
  • Furthermore, we disclose corporate tax information through the Sustainability Management Report and the Audit Report, which is available at the DART (Data Analysis, Retrieval and Transfer System) of the Financial Supervisory Service.
Tax Payment Status
2022 Tax Payment Status by Region of Tax Jurisdiction (Unit: KRW 1,000)

Category

Important business activities

Total sales 1)

Profit before tax

Income tax accrued

Income tax paid

Korea

Rental and sales of products such as water purifiers and air purifiers

2,957,089,125

542,576,361

139,535,548

200,998,695

Asia 2)

1,197,373,667

142,319,325

49,092,704

70,667,253

America 3)

199,768,459

465,668

68,282

6,512,020

Europe

4,736,953

-2,053,350

-19,610

-

  1. Sales: Gross sales for FY2022, different from net sales mentioned in 'Economic Value Creation' above. (Reference: 2022 Coway Business Report.)
  2. Asia: Malaysia, Thailand, Indonesia, Vietnam, China, and Japan corporations (excluding Korea)
  3. America: USA
법인세 비용의 주요 구성 내역

Category

Unit

2019

2020

2021

2022

Net income before income tax expenses

Thousand KRW

451,418,558

540,379,082

658,552,414

683,308,004

Corporate tax burden1)

113,778,104

138,242,247

175,927,650

188,676,924

Tax credit

-182,651

-4,474

-35,122

-221

Permanent difference

6,146,218

-3,187,694

2,348,730

7,560,628

Deferred tax unrecognized among temporary differences2)

1,869,336

7,707,974

7,793,800

19,212,724

Change effect of feasibility judgment

-

-

-

-

Others

-3,027,522

838,888

7,031,261

10,062,333

Corporate tax payment3)

119,210,883

135,668,222

193,066,319

225,512,388

Nominal tax rate4)

%

25.20

25.58

26.71

27.61

Effective tax rate5)

26.41

25.11

29.32

33.00

  1. Corporate tax burden: Current corporate tax
  2. Deferred income tax: Tax effect expected due to temporary difference between accounting income and taxable income
  3. Income tax expense = Current corporate tax + deferred corporate tax
  4. Income tax burden/Net income before income tax expense
  5. Income tax expense/Net income before income tax expense