- Held a marathon race to celebrate our leadership in Malaysia
- More than 4,000 local people participated in the race.
- Installed large-sized water purifiers on the marathon course to provide participants with clean water
Coway held the first &ldquoCoway Run&rdquo marathon race in Damansara, Malaysia, on May 7, in which more than 4,000 local people participated. This event was prepared to deliver the value of clean water to local people, ending in great success.
Our Malaysia subsidiary has enjoyed a steep growth of approximately 110 CAGR in the local water purifier market since the establishment in Kuala Lumpur in 2006. Today it demonstrates the largest share in the Malaysian water purifier market. Sales in 2016 reached KRW 143 billion (corresponding to 510 million ringgit), sales in 1Q 2017 rose by 48.5 from the previous year to KRW 43.7 billion. As of April 2017, the number of customer accounts surpassed 500 thous.
This event was planned to share the value of a cup of clean water with participants through the marathon race under the concept of &ldquoDrink Up, Race On.&rdquo Hae-sun Lee, the CEO of Coway, also finished a 5-km marathon race to encourage the challenging spirit passion of participants.
Particularly, Coway installed three large-sized water purifiers with the height of 3.6 meters to help participants slake their thirst, receiving appeal much to them.
A participant Zoe Ng Chui Han said &ldquoI enjoy marathon for better health. Clean water offered through the race cheered me up. This event helped me have trust in Coway feel better.
Hae-sun Lee, the CEO of Coway, said, &ldquoWe prepared this event with the aim of celebrating our leadership in the market sharing the value of healthy life Coway pursues with local people. We will evolve into a global hidden champion by enhancing the competitiveness of our overseas business.&rdquo
Meanwhile, Coway plans to hold the &ldquoCoway Eco Run&rdquo marathon race in Korea on June 5 in commemoration of the World Environment Day.