Business Relevance & Approach

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Business Relevance & Approach

In the era of the 4th Industrial Revolution, the words virtual reality (VR), artificial intelligence (AI), and Internet of Things (IoT) have rapidly changed the trend of industry innovation and become part of our everyday lives. In the course of these changes and innovations, Coway is quickly transforming its strategy to pursue future growth.
IoCare is a new service created by combining our core competencies based on the Internet of Things (IoT). Through this, we are adding new value to Coway's expertise in water and air, and care services.
In 2016, Coway concentrated on developing innovative products, placing the utmost importance on restoring customer trust. New values were added by applying IoT technologies to the functions and services of our main products such as water and air purifiers and bidets. Various convenience home appliances were newly launched, and service innovation efforts were made to increase customer satisfaction.

Business Case

  • Adding 'Safety' and 'Innovation'” to Your Everyday Life, Coway participates in CES 2017
  • Coway provides tailored customer service through digitalizing